News - General

Corporate member launches new branding


Corporate member Lectra, the technological partner for companies using fabrics and leather, has unveiled a new brand identity.

Designed with agency ComCorp, Lectra’s new branding reflects the company’s continuing evolution and accentuates its role as a trailblazer on the eve of the fourth industrial revolution.

The new logo expresses the premium positioning of Lectra and underlines the evolution of Lectra’s offer through data analysis.

Céline Choussy Bedouet, chief marketing and communications officer at Lectra, said: “2017 was one of the most passionate years for Lectra, starting with the announcement of a new strategy designed to help our customers successfully enter the Industry 4.0 era.

“The strategy totally inspired us when we revamped all the fundamentals of the brand. Lectra’s new branding identity, which we are delighted to unveil today, expresses the company’s dynamism, its audacious vision and the driving ambition to support customers.”

In addition to being a corporate member of The Furniture Makers’ Company, Lectra is sponsor of the Manufacturing Guild Mark.