The Design Guild Mark, awarded by The Furniture Makers’ Company, has launched a new brand identity and standalone website as it sets its sights on becoming a recognised indicator of excellence among consumers.

Designed by creative director Scott Thomas, the new logo features a contemporary interpretation of a D that subconsciously references innovation.

The new logo, which retains some of the Design Guild Mark’s historic signature features such as the gold colourway, has been designed to be powerful but unobtrusive so it can be utilised alongside other visual identities.

The identity aims to better resonate with the award’s intended demographic – aspiring and established designers.

The new website,, launched in September and includes information on all previous winners of the Mark, the latest news, biographies of the judging panel and useful information about applying and the judging criteria for both the Furniture and 2D categories.

Rodney McMahon, Design Guild Mark chairman, said: “The Design Guild Mark is an award for British design and innovation and therefore demands a forward-thinking identity that reflects these values, without losing the connection to The Furniture Makers’ Company’s established roots and history.

“With social media such a powerful tool, we wanted a clean, modern design that could be easily used on the Design Guild Mark’s social media accounts.

“The new website and identity has given the Design Guild Mark a solid foothold to further establish the award in the design sector as well as pursue our ambition of raising awareness of it among consumers.”

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