Design Guild Mark Holder


Name of Designer:

Jack Smith and Gemma Matthias
DGM Number


Date of Award


Manufacturers’ Name



Ooty is a simple, quiet, yet robust plywood stool by SmithMatthias for Allermuir. The objective for Ooty was to create a stool by repeating one component, thus eliminating waste and providing a sustainable format. The result had to be both visually and physically light allowing the material to take centre stage. Ooty is made from one component repeated three times with a simple top which holds the pieces together. Details like edge chamfers, soft triangular shapes and an optional seat pad elevate the product.


SmithMatthias was founded by Jack Smith and Gemma Matthias in 2014. The multi-disciplinary design studio applies a rigour and thoughtfulness to create soulful and impactful work. The studio is based in Brixton, a vibrant, bustling district of London. Driven by the challenge to leave a positive footprint, SmithMatthias’ philosophy takes an exploratory and reductive approach by stripping a concept down to its barest essentials, considering all aspects of form and function and introducing richness through material and craft. Their creative partnership thrives on problem solving to reimagine products with intelligence, innovation and attention to detail.