Best Practice Day: Go Beyond Price – Build Real Customer Value

In today’s competitive landscape, offering a great product or service is no longer enough. Customers expect more — they want real partnerships, time-saving solutions, and meaningful outcomes.

Join us for an exclusive Best Practice Event exclusively for corporate members, facilitated by consultant Peter Holland.

At this in-person event, you’ll:

• Hear how leading companies like Blum and The Ombudsman Group are shifting focus from price to value
• Explore strategies to strengthen customer loyalty and protect your margins
• Network with fellow industry leaders and share insights

Don’t miss this opportunity to gain practical, actionable ideas that will help you stay ahead in your market.

About Peter Holland

Peter transforms struggling sales teams into thriving ones with a hands-on, results-driven approach. Partnering with senior management, he implements practical strategies that drive measurable, long-term success.

With over 20 years of experience in sales leadership — including key roles at design-driven brands like Vitra and Fritz Hansen — Peter understands what fuels top-performing teams.

In 2010, he founded Linear Structure Ltd to help organizations maximize their sales impact. His tailored, no-fluff approach equips sales leaders and teams with advanced skills to stand out and sell smarter.