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Hypnos cuts emissions on its journey to Net Zero
Corporate member Hypnos has revealed a 23% reduction in carbon emissions over the last year certified by PlanetMark.
With a focus on comfort with integrity, Hypnos takes a leading stance in operating more sustainably. The latest edition of its PlanetMark Measurement Report (Year 5) shows the continuous progression in reducing carbon emissions across the business.
Hypnos has worked with PlanetMark since 2019 to report its carbon emissions. Its methodology is fully aligned to the internationally recognised Greenhouse Gas (GHG) Protocol[1], and PlanetMark checks all data against evidence supplied by Hypnos to ensure accuracy and transparency of reporting.

David Baldry, group managing director, Hypnos, said: “Our partnership with PlanetMark has helped us gain a clear understanding of emissions throughout the business, including our upstream and downstream value chain. Only by having a clear picture of where emissions are generated can we understand, make changes, and improve.”
“Similarly, by making the whole team responsible for reducing our carbon, waste and resources, progress can be made simultaneously across the business. Our progress in reducing our emissions is really positive and a true team effort.”
Since 2023, the British bedmaker has reduced its emissions considerably, with PlanetMark validating a 22.9%[2] reduction of absolute measured emissions with a total carbon footprint of 17,808.1tCO2e[3]. This reduction has been achieved by integrating operations, investing in new ERP systems and people, as well as efficiencies from within transportation and distribution, waste and business travel.
As Hypnos continues to drive down emissions in all areas of its business, it is clear that strong partnerships are vital in reducing Scope 3 carbon emissions. Investing in a solely electric and biodiesel distribution fleet in 2024 with partners DFDS and Volvo, has led to a milestone 69.2%[4] reduction in emissions from heavy goods vehicles and a 59.5%[5] overall reduction in transportation and emissions (Scope 3, Category 4).
“We have reduced part of our Scope 3 emissions but there is a lot further to go. We have been working with our supplier partners for generations, sourcing the very best in pocket springs, fibres and cloth, in fact many are British family-run businesses just like Hypnos. As such, we are aligned in a shared goal to build a better future, investing in long term strategic projects to reduce carbon.”
Hypnos CEO James Keen concludes, “We are on a journey to make a meaningful impact on our social, economic and environmental footprint for people and the planet. We are focused on delivering the perfect night’s sleep sustainably and by celebrating British craftsmanship, the long-lasting durability of our products and through the use of certified, high quality, natural materials that aid wellbeing.”
[1] The GHG Protocol Corporate Accounting and Reporting Standard, https://ghgprotocol.org/corporate-standard
[2] Planet Mark Measurement Report (Year 5), Keen & Toms Holdings (t/a Hypnos Beds), 01 January 2024 to 31st December 2025
[3] Planet Mark Measurement Report (Year 5), Keen & Toms Holdings (t/a Hypnos Beds), 01 January 2024 to 31st December 2025
[4] Planet Mark Measurement Report (Year 5), Keen & Toms Holdings (t/a Hypnos Beds), 01 January 2024 to 31st December 2025
[5] Planet Mark Measurement Report (Year 5), Keen & Toms Holdings (t/a Hypnos Beds), 01 January 2024 to 31st December 2025